3 Things Most Brands Get Wrong About Video Storytelling

Behind the scenes of a brand storytelling video shoot

Everyone says they want great storytelling — but most brands miss the mark. Why? Because they treat video like a checklist, not a strategy. At Black Fox Productions, we’ve seen firsthand how a shift in approach can transform not just your content, but your results. Here are three common mistakes we help brands avoid.

Mistake #1: Leading with Features, Not Feelings

Too many videos start with the "what" — but great stories start with the why. If your video opens with product specs or service bullet points, you’ve already lost your audience. Viewers connect with people, emotions, and stakes. Always.

🔑 What to do instead: Anchor your message in a human story or emotional hook. Think “conflict and resolution,” not “intro and list.”

Mistake #2: Making One Video and Calling It a Day

You spent $10K on a polished brand film. Cool. Now what? If you don’t have a plan to break that content into targeted cuts across your funnel, you’re wasting your investment.

🔑 What to do instead: Build a content ecosystem. Every shoot should yield a suite of assets — from a cinematic brand spot to snackable reels that meet people where they scroll.

Mistake #3: Ignoring the Data

Creative intuition is vital — but it should partner with analytics. If you’re not checking performance and refining based on what resonates, your videos are just pretty wallpaper.

🔑 What to do instead: Use video as a tool, not a trophy. Test different hooks. Track engagement. Let the numbers tell you what’s working.

Conclusion

Video done right builds trust, shortens sales cycles, and moves people to act. If you're ready to move beyond hype and into story-driven strategy, let’s talk! https://docsend.com/view/reis4amkw9m744a8